Johnny Guitar's opened for business in September of 2007. They had a web site, of course, but being a new business the traffic started out extremely low, with about 25 visitors a week, and most of those were friends and family members checking out the web site.

Raindearmedia created an optimization and internet advertising strategy that quickly changed that. After only two months from deployment, site traffic was up to 200-300 visitors a month. Currently it regularly captures 800-1000 visitors every month, with over 50% of that traffic referred by search engines.

In August 2009 we upgraded and enhanced Johnny Guitar's web site, using Drupal as a Content Management System, and Ubercart's eCommerce modules for Drupal.

Not only have there been significant improvements in performance, but now the it's easier than ever for Johnny's staff to keep the site up to date, in some cases, "fresh daily!", and to reach out to their loyal following.

Visit Johnny Guitar's Music Store.