ClickMEdia — Advertising

Advertising FOR Your Site

Once you have an optimized web site, the best and most cost-effective way to jumpstart and maintain your presence is through pay-per-click advertising.

For starters, Internet advertising is generally much less expensive than traditional print and media advertising. The price you would pay for a one-time print ad in a local paper or a short run on radio or TV (and we're not even including the cost of production for the ads themselves) can be very steep, and your paying for ads that, while they may find large numbers of prospective customers, will also be seen or heard by many who, frankly, don't care.

One of the biggest benefits of advertising on the Internet is that, when done wisely, your ads are targeted specifically to reach only prospective customers who are already interested and seeking out your products and services.

We can develop an advertising strategy to fit nearly any budget. The choice is up to you. You can either reach more prospective customers for less money than traditional advertising mediums, or you can instead devote those larger budgets to virtually saturating your target audience with your presence.

Depending on your budget, your ad campaigns can simply be Search Based campaigns, strictly targeted to those who are using search engines to seek out the kinds of products or services you offer, or, better yet, your ads can also run in Context Based campaigns, where ads also appear in web venues that are related to the products and services you offer. Either way, you are reaching out and targeting prospects who already have some interest in finding you!

Advertising ON Your Site

To begin with, advertising on your site can be an additional source of revenue. While it most likely will not be a primary income source, it can often grow to the extent that it pays for a substantial portion of your web site's operating costs.

We'll work with you to develop a strategy that fits your budget. You may decide on a strategy where the ads that appear on your site do so practically on "auto-pilot," but can also be filtered to ensure that your site is not being used to promote your direct competitors.

You may also see the benefits of actively promoting your site's advertising potential to businesses that are related to yours in a complementary way. For example, you may own a local shop or restaurant that enjoys frequent business from out of town visitors, and there could be some revenue potential if your site sold advertising space to nearby providers of lodging and other tourist services.

Or perhaps you focus on a few products that are part of a larger universe of products and services that you don't offer yourself, you might earn additional revenue by helping your customers find those other related items, and this goes in keeping with the concept of engaging your customers and helping to ensure that they enjoy the overall experience of doing business with you.

Plus, the interconnectivity between you and your advertisers is yet another long term component of optimizing your web presence, as it contributes to increasing the ranking of your site in search engines. You could say, what goes around comes around.

Regardless of which option works for you, we can manage your ON-site advertising for you, so you can keep your focus on the primary concerns of owning and managing your business.