ClickMEdia — Optimization

Here's what Website Optimization means to us:

It means we work with you to discover and understand what your business is all about and what goals and objectives you have in mind for your web presence. Then we make sure your website is performing the best that it can—day in and day out, around the clock—to tell your audience what you told us, so that you can acheive those goals and objectives by driving more traffic to your web site and increasing your Internet presence.

That may seem awfully obvious, but you'd be surprised how many businesses out there have websites that really overlook the obvious opportunities to tell their desired audience what's really important about their business. Sometimes even the basics are missing, like where the business is located, for instance, or what are the primary products and services being offered.

Of course they have a contacts page, but that information works best when it's combined along with your products and services. Once that's accomplished, search engines are more likely to find your site, then combine and index that information in order to make it easier for your prospective customers to find you on the web, not by searching for you by name, but by searching for your products and/or services and location. This is particularly key when your web site is not an eCommerce site, selling your products and services over the Internet (but why isn't it, by the way?).

We work proactively with some key search engines, primarily Google and Yahoo. We submit information about your site that assists these search engines in prioritizing how they search and index your web site. We also "embed" some primary keyword information about your business, products and/or services, but overall your site will perform best when the key information — that your customers need to know about you — is right there on the web pages themselves, where human visitors can see it, as well as search engine robots.