ClickMEdia — Optimization

Here's what Website Optimization means to us:

It means we work with you to discover and understand what your business is all about and what goals and objectives you have in mind for your web presence. Then we make sure your website is performing the best that it can—day in and day out, around the clock—to tell your audience what you told us, so that you can acheive those goals and objectives by driving more traffic to your web site and increasing your Internet presence.

That may seem awfully obvious, but you'd be surprised how many businesses out there have websites that really overlook the obvious opportunities to tell their desired audience what's really important about their business. Sometimes even the basics are missing, like where the business is located, for instance, or what are the primary products and services being offered.

Of course they have a contacts page, but that information works best when it's combined along with your products and services. Once that's accomplished, search engines are more likely to find your site, then combine and index that information in order to make it easier for your prospective customers to find you on the web, not by searching for you by name, but by searching for your products and/or services and location. This is particularly key when your web site is not an eCommerce site, selling your products and services over the Internet (but why isn't it, by the way?).

We work proactively with some key search engines, primarily Google and Yahoo. We submit information about your site that assists these search engines in prioritizing how they search and index your web site. We also "embed" some primary keyword information about your business, products and/or services, but overall your site will perform best when the key information — that your customers need to know about you — is right there on the web pages themselves, where human visitors can see it, as well as search engine robots.

ClickMEdia — Advertising

Advertising FOR Your Site

Once you have an optimized web site, the best and most cost-effective way to jumpstart and maintain your presence is through pay-per-click advertising.

For starters, Internet advertising is generally much less expensive than traditional print and media advertising. The price you would pay for a one-time print ad in a local paper or a short run on radio or TV (and we're not even including the cost of production for the ads themselves) can be very steep, and your paying for ads that, while they may find large numbers of prospective customers, will also be seen or heard by many who, frankly, don't care.

One of the biggest benefits of advertising on the Internet is that, when done wisely, your ads are targeted specifically to reach only prospective customers who are already interested and seeking out your products and services.

We can develop an advertising strategy to fit nearly any budget. The choice is up to you. You can either reach more prospective customers for less money than traditional advertising mediums, or you can instead devote those larger budgets to virtually saturating your target audience with your presence.

Depending on your budget, your ad campaigns can simply be Search Based campaigns, strictly targeted to those who are using search engines to seek out the kinds of products or services you offer, or, better yet, your ads can also run in Context Based campaigns, where ads also appear in web venues that are related to the products and services you offer. Either way, you are reaching out and targeting prospects who already have some interest in finding you!

Advertising ON Your Site

To begin with, advertising on your site can be an additional source of revenue. While it most likely will not be a primary income source, it can often grow to the extent that it pays for a substantial portion of your web site's operating costs.

We'll work with you to develop a strategy that fits your budget. You may decide on a strategy where the ads that appear on your site do so practically on "auto-pilot," but can also be filtered to ensure that your site is not being used to promote your direct competitors.

You may also see the benefits of actively promoting your site's advertising potential to businesses that are related to yours in a complementary way. For example, you may own a local shop or restaurant that enjoys frequent business from out of town visitors, and there could be some revenue potential if your site sold advertising space to nearby providers of lodging and other tourist services.

Or perhaps you focus on a few products that are part of a larger universe of products and services that you don't offer yourself, you might earn additional revenue by helping your customers find those other related items, and this goes in keeping with the concept of engaging your customers and helping to ensure that they enjoy the overall experience of doing business with you.

Plus, the interconnectivity between you and your advertisers is yet another long term component of optimizing your web presence, as it contributes to increasing the ranking of your site in search engines. You could say, what goes around comes around.

Regardless of which option works for you, we can manage your ON-site advertising for you, so you can keep your focus on the primary concerns of owning and managing your business.

ClickMEdia — Engagement

It also helps them find out more about you from sources they already trust.

Whether or not you are selling products and services directly from your own web site, it's also helpful is to know what your customers are saying about you.

Of course you'll have customer service links and pages on your site, but often times you'll only hear from those customers who have a problem they want solved. That's very important, of course, but how do you reach out to the customers who are satisfied with your product or service offerings and want to tell you about it or, better yet, tell their friends?

There are a variety of options for doing this, and many of them are either free or very low cost to maintain.

We will consult with you to help you learn more about these options and develop a strategy for putting these services to work for your business.

These strategies can work wonders even if you only use the Internet to promote a small to mid-size local business that does not engage in eCommerce sales.

In fact, in this case it can be even more important—especially these days, with gas prices rising and little time to spare on driving around—because customers like to research their options before they jump in the car to drive to your brick and mortar business.

Having an optimized and well advertised web site along with a strategy for engaging your customers will help them to learn as much as they possibly can about your products and services, and arm them with all the information they need so that they arrive at your business ready to give you the sale.

Finally, with these strategies deployed, they become an additional source of information that potentially becomes interconnected with your web site, further increasing the likihood that web search engines will find, browse and index your overall web presence and make you easier than ever to find on the web.

ClickMEdia — Analytics

We don't expect you to simply take our word for it that these services are working for you. We provide analysis so that you can see the results.

The ClickMEdia section of this web site describes our services for helping you to optimize and Advertise your web presence, and the benefits of engaging your customers in an ongoing conversation on the web. So why are we such believers in this?

Google Analytics

We use Google Analytics services to track your web site's performance. You'll not only see how much traffic your web site enjoys, but many other aspects as well, such as where the traffic comes from, how much of it is new traffic versus repeat traffic, which of your web pages site visitors spend the most time on (and/or which ones they pay the least attention to), etc.

Analytics is also a key component to building successful advertising and promotion strategies, aiding us to constantly test what is working and what is not, and allowing us to constantly fine-tune for better traffic performance.

While we can't always know in advance what opportunities are out there waiting to be discovered, good analysis can help us find them.

Here's a case in point: Using Google Analytics helped us to discover for one of our clients that their local business site was getting a lot of interest from soldiers in Afghanistan. To be clear, analytic information did not explain why that was so, only that is was, indeed, a fact. Armed with that information we were able to help our client leverage that opportunity to create special offers for these soldiers. As a result, the client was soon shipping products to new customers well beyond where they'd ever imagined they had a loyal following.

If your web-site is capable of eCommerce, analytics can pin-point which ads are leading to specific sales, and they can also show what pages visitors navigate through on their way to making a purchase.

If your web-site does not use eCommerce, we can look for specific pages to track that may indicate a visitors interest. For instance, did they look up directions for how to find you?

Without eCommerce it is more challenging to ascertain with analytics alone whether there is a "slam-dunk" relationship between your web site's positive performance and your brick and mortar sales, but using the analysis in tandem with Internet advertising and site optimization, along with traditional kinds of strategies (such as coupon offers, etc), we can learn whether or not your web site is an aid or a hinderance to your business and, in the latter case, help you rectify the problem.

Call Us

If you think your business may be able to benefit from our ClickMEdia services, please contact us. Our contact information is on every page of this web site.

ClickMEdia — CMS

Whether you possibly don't yet have a business web site or are looking for a better way to keep yours fresh, we suggest creating or converting your site to leverage the advantages of an open source Content Management System.

In particular we recommend Drupal. Why? Because Drupal is currently about the closest you'll ever get to being able to "open a can of web site." And because it's open source, you save money because you don't have to shell out for proprietary software or expensive custom web development.

The best part is that because Drupal is a powerful Content Management System, you can keep your site fresh and up to date without needing a full-time staff member or contract consultant who writes HTML.

If you can type it, you can post it to your web site.

Call us, and we can help you make this happen — quickly!